EE is a British owned mobile network operator, internet service provider and a subsidiary of BT Group. Their 4G network currently covers around 60% of the UK continent. Now EE is aiming to expand their 4G to 95% of the UK landmass by 2020 and relocating its customer services to the UK and Ireland. High-speed 4G also available in the Shetland Islands and the Isles of Scilly this week.
Marc Allera EE’s chief executive said that the project would go further than any operator has ever gone and customers expected to be able to get the internet wherever they were. Currently 4 G coverage is measured as the percentage of the population it means they mainly focus on the areas where many of people live. EE also aims to provide voice and text coverage to only 90% of UK landmass by the end of 2017.
By the end of 2016, EE is also want to bring all its customer services operations in UK and Ireland from overseas for giving the best possible experience for their customers and Marc Allera also added that “People look at off-shoring as reducing costs but when you look at the added cost of unhappy customers, actually this isn’t going to be an enormous incremental cost”.